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Search engine optimization is an endless process. To obtain a visible result in the promotion, it is enough to adhere to the basic rules and avoid gross technical errors. To understand what is wrong with your site, there is such a thing as SEO audit. SEO audit is a check of the basic parameters of a site that affect search engine promotion. Following our instructions, you can easily run audit for a small site. We have gathered basic points and website checker tools to facilitate your work. So, let’s go.

Website checker

Website SEO checker: website optimization

Website optimization can be called one of the main indicators of site quality. Since this concept includes a lot of points and nuances, we will talk about the main ones.

1. Checking Meta Tags

First, you need to check for duplicate and missing meta tags. You can get a list of pages that have problems with meta tags by scanning your site with a crawler. It is also necessary to check the presence of keywords and their frequency in meta tags. There are a number of reasons why it is extremely important to pay attention to the proper compilation of metadata:

  • Meta Title is responsible for the name of the page or article, and Meta Description is responsible for the short description that should be displayed for the page in the search.
  • Meta Title and Meta Description affect the website ranking by the search engines, as they contain basic information about pages and posts.

To make SEO audit of the site use the following tools,, Heymeta, SEMrush.

2. Keyword Density Check

One of the most important components when promoting any site is interesting and unique content with normal keyword density. If articles are without keywords, search engines do not respond to them. But it is important that there are not too few or too many keywords and that they are evenly distributed throughout the text. Fortunately, there are many checkers online, from which you can clearly understand the percentage of occurrences of keywords, for example Copywritely,,,,,

3. Website analysis for the uniqueness

Uniqueness is one of the main indicators that search engines pay attention to when website ranking. Any professional SEO specialist and webmaster will agree, the more unique material on the site, the better. But if a few years ago, priority was given to technical uniqueness, today this parameter is gradually acquiring secondary importance. The era of content marketing has come, but in a simple, useful and unique sense. Search engines are trying every day to be better than yesterday. For this purpose, they need texts not only with technical, but also with semantic uniqueness. The impact of the uniqueness of text content on search positions today is no longer in doubt. But this happens until the site reaches the top ten results. Behavioral factors are taken into account further.

So the content on the site must be unique. This is one of the most important SEO requirements. Check website for the unique content is very simple. There are both services and programs for this, for instance Unicheck, PlagTracker, DupliChecker, Smallseotools, Quetext, PlagScan, etc.

4. Check the site layout

The site layout is a literacy of the HTML-code in terms of common mistakes. In other words, the correct layout is a well-written and thought out to the smallest details HTML-code. Also, this concept is of great importance for website SEO optimization, since well-constructed code has a positive effect on the behavior of search engines, and secondly, valid code is a guarantee that the layout designer has not made any logical or syntactical errors during programming.

The correct layout means cross-browser compatibility or, simply, the same display of the site and functioning in all browsers. To help you with cross-browser compatibility website analysis there are a lot of tools, for instance, Comparium. This site checker tool will provide you with the screenshots of how your site will look like on different platforms in combination with different browsers and their versions. Fast and simple tool that can work in parallel will definitely save your precious time.

5. The validity of HTML code

Internal SEO optimization would not have been done completely without the validity of the HTML code. The site must have a valid code. In other words, there should be no mistakes and some kind of "obscure" tags. There are standards in HTML and they must be adhered to (especially since it is not so difficult). Validation can be absolutely free, so do not neglect it. Site validation primarily affects the display of the site in browsers. Each browser has its own mechanisms for processing HTML code. Correct validation directly affects cross-browser compatibility.

On the Internet, there are free website checker tools, such as W3C Markup Validation Service and W3C CSS Validation Service. They will help you to check not only the validity of HTML code but also to check the CSS validation. Also, there are special plugins for browsers: Google Chrome Plugin, Plugin for Opera, Plugin for Firefox.

6. Check for micro-marking

In addition to layout, it is recommended to check website for the correctness of micro-marking. Micro-marking allows you to accurately indicate to the search robot where the information about the site, product, etc. is located. In this regard, it is somewhat similar to the <title> and <h1> tags, since they are also clearly responsible for the page title and for nothing more. By doing micro-markup, we optimize the semantics of the site’s content, thereby improving the overall internal site optimization. Micro-marking has an effect on website ranking, but indirectly. However, since the search engines are better composed of snippets, the user is very willing to click on such sites, thereby increasing the CTR of your site in the search results. This directly affects the final position of the site. You can use the following checkers online as, Schema Creator, Google Webmaster Tool, to facilitate your work.

7. Check the usability

This kind of website analysis involves evaluating the site in terms of usability and design, whether all the elements are there where they are expected to be, or whether everything works clear. Unfortunately, webmasters can not give impartial assessment because for them everything is obvious - because they are developers. Therefore, a view from the outside is necessary to at least begin to identify defects.

Search engines attribute site usability to one of the main website ranking factors. How convenient it is for users on the site depends on its trust in the site, time spent and conversion of the site. For example, if a user could not figure out how to order something or simply get information about a service or product, then most likely he/she would not waste time figuring out where and what are located. It’s easier for him/her to go to another site where there is no such problem. As we all know, there are a lot of sites and therefore the user is unlikely to lose something, simply going to another site.

Of course, first of all, the site should have useful content that gives a comprehensive user response to the request. The task of usability is that the user can correctly understand this information. Useful tools for usability testing are User Zoom, Reflector, Loop11.

8. Site checker for duplicates

Site engines generate site pages when accessed by a specific URL. On each engine there are "bugs" that generate duplicate pages. For example, most often this is the address of the page with a slash or without a slash at the end. For a search engine, these are completely different pages that contain the same content so in other words they are duplicates.

If the number of pages in various browsers is different (for example, in Opera 1000 pages, and in Google 4000 pages), then the site clearly has some kind of problem with the engine, which generate duplicates. In this case, Opera filtered duplicates on the machine and therefore displays only 1000 pages, but this does not mean that everything is ok. Such errors still need to be sought and eliminated first of all, because this has a bad effect on the position of the site.

To make SEO audit of your site and to find duplicate pages use XENU, Serpstat, Google Webmaster Tool.

9. Website analysis for 404 errors

"Oops! Error" or 404 server response code is a common error. Some SEO experts say that cleaning 404 is the most effective and fastest way to improve your site’s position. In order to identify the 404th pages, crawl the site with any crawler, for example, Screamingfrog, Google Search Console, etc. Then replace broken links with working ones or delete them altogether.

It is difficult to imagine effective SEO-promotion of the resource without correctly done external optimization, which in turn plays a key role in the positions of search results and increasing visitors. If the site owner has set himself the task of getting into the top, then in this case it is necessary to make a website analysis for the link juice. So, what do we understand under this term and how is it formed?

Link juice is a certain number of indexed links along with anchors that redirect Internet users to the desired site. Landing page links that come from similar-themed resources are of great benefit to the landing page. Up to the present date, there are several ways that SEO specialists use to build link juice. In promotion, all methods are good, so do not be afraid to use several strategies at the same time, among which it is worth highlighting:

  • Link exchange is an old, reliable and free method that works on mutual agreement between partner sites.
  • Retrieving from directories is a fairly simple method that requires registration in various directories.
  • Content with links is a great way that does not require the intervention of webmasters. Original materials with relevant anchors will work for you.
  • Buying is a very effective but costly method. Pricing policy depends on the quality and duration (temporary and eternal), as well as the other factors.

Links from social networks are closed, so this strategy is considered not very effective. But on the other hand, this is an excellent technique for attracting Central Asia and with the help of Ahrefs, Moz, MajesticSEO, XENU website checker tools you can cope with this task with ease.

Why is it necessary to check website for the link juice?

Many SEO specialists very often buy links at random and are faced with their illiquidity. To know for sure whether you bought a cat in a poke, you must:

  • analyze the current state of the anchor list;
  • check the site for external links;
  • check the number of external links to the site;
  • find out what resources are being relinked;
  • see which pages in the "pumping";
  • calculate the necessary quantity for the purchase;
  • analyze the link juice of your competitors.

11. Loading speed of the site

The loading speed of the site at the moment is a very important parameter for search engines, as well as for the users. Just admit you can not ignore the low download speed. When you increase the speed of your resource, you not only provide it with a more effective promotion in search engines but also gain more trust, in other words, conversion increases. In this article, we will tell you how to test website speed, and what steps this process consists of.

Reasons to make a site speed test

Checking your site’s loading speed is important for many reasons. Statistics show that 53% of users leave the resource if the page loading time exceeds 3 seconds. With just a two-second delay, page conversion is reduced by 37%. It leads to the fact that potential customers are moving to competing sites, primarily because of the insufficient fast loading of the resource. At the same time, neither a pleasant and intuitive user interface nor clear and beautiful graphics on the site can fix it. All this the user simply does not have time to evaluate due to the slow loading. And, as a result, you miss potential profit. This is the first reason why checking the loading page speed test in seconds should be done carefully and regularly. Why and how it is necessary to check the speed of loading the site, and how to improve performance? Let's present a number of arguments in favor of the importance of this parameter.

  1. The high loading speed of the site provides a good growth of visitors to the resource, which, accordingly, increases the profit. Specialists of the Financial Times conducted an experiment, the theme of which was checking the website speed test. One part of the focus group participants got acquainted with the articles on the site in standard mode, and the other with a delay of 1-5 seconds. The more time it took to open the page, the shorter the session. As a result, the long loading of the page led to the refusal of users to issue a paid subscription to new site materials. In addition, visitors got acquainted with fewer promotional materials. It should be noted that these sources of income were the main ones for the newspaper.
  2. The high loading speed of the site helps increase conversion. According to the results of online sales research by Akamai Technologies, the loading speed of pages with higher conversion rates is on average 26% faster. Of course, to improve conversion, they’re not only working to speed up page loading. But when you lose in speed, you also miss visitors who can become your customers and generate revenue.

Do you still doubt that the site loading speed does not directly affect your profit? Running site speed test of the online site should be carried out on a regular basis. Results identified during the audit should be constantly improved. There are a lot of tools to help you, however, we have prepared top website checker tools for monitoring page loading speed, namely Google PageSpeed ​​Insights, GTMetrix, Pingdom, Loadimpact, Monitis, Bytecheck.

Why does Google pay great attention to website speed?

First of all, fast download speed is to some extent a guarantee of the quality of the site. And Google, thinks about its users and about providing them with quality information. And secondly, Google, like any company, wants to reduce its costs, and a slow website costs the company dearly. It is all because the search robot is forced to linger on a slow site and it does not have time to visit other resources. As a result, GoogleBot will go to long-loading sites less often, which will affect indexing, that is articles will be indexed for a long time and poorly.

Check website loading time: 4 points to pay attention to

One of the most burning questions related to measuring site speed is what exactly to measure. Below you will find the main points in order to check website loading time:

  • basic page elements download;
  • full site loading;
  • TTFB - time to first bite. This is the time for which the page gives the first results of loading;
  • start of rendering (measurements will show the time from the end of the "white screen" to the drawing of page elements).

These major metrics are measured in seconds. Also, it will not be amiss to have a website traffic checker for the third and fourth points.

Website checker: Frequently Asked Questions